Founder and CEO
South African born Entrepreneur and Beauty Expert Pauline Zwane started her career in the Beauty industry at the tender age of 15.
With a little over 10 years in the industry, her journey began as a counter consultant for Estee Lauder. Her role for the position included makeovers, skin analysis, consultation, promotions and counter sales. She had such a passion and drive to make a name for herself in the industry, she literally begged for the job as she was too young to be legally employed.
”I remember thinking to myself that even if it means picking up cotton pads, i am willing to start somewhere.”
This however, did not stop her. Between juggling a good testimonial in high school and working every weekend, she still managed to be a great achiever and a great example. She obtained countless awards and passed her Matric successfully.
She then furthered her studies for 3 years after matriculating. She qualified, obtaining a Beauty Specialist qualification which included literally everything the beauty industry offers; makeup, electrics, skin care technology, facials, massages, diet and nutrition to name a few. She went on to obtain her International (ITEC) qualification in Health and Skincare.
While studying, her enthusiastic personality and poised manner attracted her to the modelling and promotions industry. She did some work for Carlsberg, modeled for Rubricon, the Face of Galia campaign and shot an MTN ad for the Ivory Coast under her modelling agency.
She believes in giving back and empowerment. She helped at the Miss Baragwanath beauty pageant for two consecutive years,this was an initiative to help raise funds. She was part of the judging panel and volunteered by giving each participant a beautiful face with her makeup services. She assisted in many other beauty pageants in and around Soweto. She helped tremendously at the school where her mother Rebone Zwane was deputy principal. She gave multiple motivational speeches on success and reaching your dreams to grade 7 pupils in preparation for high school. Working with people comes naturally to her.
After graduating she worked for numerous prestigious award winning beauty companies. She worked for Decleor Paris as a counter manager and beauty therapist; she then worked for Isabella Garcia as a telephonic health and skin care consultant. She soon needed a change and wanted to do field work. She worked for Makeover Central as a Sales Executive, with brands including Great Lengths hair extensions, eyelashes, an eco-friendly lice product for kids and a professional makeup range Giffarine. She traveled nationally training professional salons and upcoming makeup artists on makeup.
She was then elected as a Clinique insider for South Africa. Her face appeared on their website. She received monthly products and reviewed them as well as attending counter events. She worked for an American Franchise, Planet Beach Contempo Spa as a Sales Executive and helped with the running of the spa. Her role included events, marketing, sales, promotions, consultations. She obtained certificates from their university.
After two years of working there she then decided she wanted to get to understand the industry on an international level. She traveled to London and did case studies on beauty businesses and the approach to the consumer. She did a workshop for one of the leading beauty companies in the world.
She came back to South Africa and continued with her businesses. She also briefly worked as an Events Executive for Life Day Spa. She then moved to the award winning Africology Spa at the Maslow Hotel as Spa Operations Manager. All this was done while running her business.She is a people’s person, who has an unflinching belief in her dreams and the importance of working hard to achieve those dreams. She currently stares in the first ever mainstream international Super Hero Series called Jongo that is yet to be aired in Dec 2015 as ”Maya”.
”Your face is your canvas, look after it and nourish it. Your body is your temple, look after it and embrace it. Any person can have their beauty enhanced however true beauty starts from within. Its up to you to have the face and body you desire, nothing is impossible.”